How Tractor Supply Used 15× Faster Exclusive-Brand Penetration to Extend 4health

4health Shreds used exclusive premium dog-food extension inside Tractor Supply’s 4health platform to reach Tractor Supply stores nationwide + online. Tractor Supply said household penetration for its exclusive-brand dry dog food had grown more than 15 times faster than the market over the prior 36 months.

Growth in Conversions

Tractor Supply

Content Optimization

P1

Organic Traffic

1682%

Dramatic Increase

Project Overview

Execution

Project Results

Conclusion

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