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successful projects

Mexican CPG Brand: H-E-B Texas Regional Grocery Launch

H-E-B Texas regional grocery launch for a Mexican CPG brand with San Antonio buyer office negotiation, Mi Tienda Hispanic-format placement, Central Market premium-banner adjacency, and Laredo cross-border supply chain build across 435 H-E-B stores.

International CPG Brand: Dollarama Canada Value Channel Entry

Dollarama Canada value channel entry for an international CPG brand with price-point pack engineering against the Canadian dollar-channel ceiling, Montreal buyer office negotiation, and bilingual packaging compliance across 1,567 Dollarama stores.

Specialty Pet Brand: Tractor Supply US Rural Lifestyle Launch

Tractor Supply US rural specialty launch for a specialty pet brand with large-bag pack engineering for the rural pet cohort, Neighbor's Club loyalty trial mechanics, and a 12-weekend ride-along event program across 2,279 Tractor Supply stores.

Outdoor Athletic Brand: Dick's Sporting Goods US House of Sport Launch

Dick's Sporting Goods US national launch for an outdoor athletic brand with House of Sport experiential placement at 30 high-traffic doors, ScoreCard loyalty trial mechanics, and a Public Lands sister-banner crossover SKU across 858 Dick's stores.

Household Essentials Brand: Dollar General US Value Channel Launch

Dollar General US value channel launch for a household essentials brand with entry-price pack engineering for the small-box format, DG Fresh adjacency placement, and rural-market distribution build across 20,142 Dollar General stores.

Premium Home Goods Brand: TJX Off-Price Channel Treasury Program

TJX off-price channel treasury program across TJ Maxx, Marshalls, and HomeGoods for a premium home goods brand managing four inventory cycles without disturbing full-price retailer relationships at Williams Sonoma and Crate and Barrel.

Japanese Premium Audio Brand: Best Buy US Consumer Electronics Launch

Best Buy US national launch for a Japanese premium audio brand with Magnolia premium-tier placement at 280 high-traffic doors, Geek Squad in-home demo integration, and Best Buy Totaltech membership-exclusive offer mechanics across 960 Best Buy stores.

Indie Beauty Brand: Ulta Beauty US Specialty Channel Launch

Ulta Beauty US specialty launch for an indie color cosmetics brand with Conscious Beauty program enrollment, Ultamate Rewards Diamond and Platinum tier trial mechanics, and dual placement across 1,412 standalone Ulta stores plus the Ulta Beauty at Target shop-in-shop footprint.

Allergy Care Brand: CVS Health US National Drug Channel Launch

CVS Health US national drug channel launch for an allergy care brand with pharmacist recommendation training, MinuteClinic clinical staff awareness, and ExtraCare loyalty member trial mechanics across 9,041 CVS pharmacies.

K-Beauty Skincare Brand: Sephora US Prestige Channel Launch

Sephora US prestige channel launch for a Korean skincare brand with Clean at Sephora ingredient certification, Beauty Insider sample program, and Sephora Squad creator partnership across 614 standalone Sephora stores plus the Sephora at Kohl's footprint.

Premium Personal Care Brand: Target US Mass Channel Launch

Target US national chain launch for a premium personal care brand with Bullseye Shop end-cap rotation, Target Circle 360 member offer mechanics, and Drive Up-compatible secondary pack architecture across 1,956 Target stores.

Beverage Brand: Music Festival Title Sponsorship With Backstage Sampling Architecture

Three-day music festival title sponsorship for a beverage brand, built around an unusual backstage-sampling architecture that turned artist green-room access into front-stage shopper visibility.

Consumer Tech Brand: Product Launch Earned Media Program Through a Broken Embargo

Tier-1 earned-media program for a consumer tech launch, restructured mid-flight when a competing outlet broke embargo 48 hours early. The recovery sequence preserved the launch arc and added editorial reach the original plan had not modeled.

Streetwear Brand: Drop Day Guerilla Activation With Resale-Defense Raffle Architecture

Drop-day guerilla activation for a streetwear brand across Toronto, NYC, and Tokyo, built around a raffle-conversion architecture designed to defend against resale-bot inventory capture in the first 4 hours of trade.

Spirits Brand: Festival Activation Program Across Provincial Liquor Licensing Frameworks

Multi-festival spirits activation program across Quebec RACJ and Ontario AGCO licensing frameworks. The operational architecture for sampling spirits at music festivals when the licensing rules change at the provincial border.

Luxury Watch Brand: Multi-Market OOH Campaign Across Three Canadian Trade-Zone Corridors

Multi-market OOH campaign for a luxury watch brand across Toronto Yonge-Dundas, Vancouver Pacific Centre, and Montreal Sainte-Catherine corridors. Board placement curated to luxury foot-traffic patterns rather than gross impressions.

Specialty Snack Brand: Sustainable Packaging Conversion From Multilayer to Mono-Material

Packaging conversion program for a specialty snack brand moving from multilayer laminate to recyclable mono-material. Navigating BC Recycle and Quebec EEQ EPR fee structures alongside a 23% interim cost premium.

Premium Outdoor Brand: Visual Identity System Refresh Across Retail and Digital Surfaces

Visual identity refresh for a premium outdoor brand. Wordmark, color system, type, and photographic direction rebuilt for digital-first surfaces, with 1,247 brand assets reproduced across retail, packaging, and partner-portal contexts.

Bulk Pantry Brand: Costco.ca Online-First Proof for In-Club Consideration

Costco.ca online-only launch architected as a velocity-proof program for a bulk pantry brand, building the data case for in-club buyer review in the next reset window.

Home Goods Brand: Wayfair CastleGate and the Dropship Economics Question

Wayfair doesn't carry inventory. The brand had to. CastleGate dropship pricing, return-rate exposure, and Sponsored Brands attribution determined whether the unit economics worked across 240 SKUs.

Functional Pet Treats Brand: PetSmart End-Cap Rotation Calendar

PetSmart's seasonal end-cap calendar. Pet Wellness Month, holiday, back-to-routine. Is the most contested floor real estate in pet specialty. Earning rotations 1, 3, and 4 in Year One was the engagement target.

Premium Cat Litter Brand: Petco and the Auto-Ship Math

Litter is the highest-substitution category in pet. Repeat Delivery enrollment in the first 60 days determined whether the brand survived Year One. Auto-ship conversion was the only metric that mattered.

Healthy Snack Brand: Circle K Register-End Format

Circle K shoppers don't browse. They grab. A healthy snack in convenience lives or dies at the register-end. Single-serve format and impulse-zone placement were the whole engagement.

Energy Drink Brand: 7-Eleven Cold Vault Fight

Red Bull and Monster own the 7-Eleven cold vault. The energy-drink buyer had declined 47 emerging brands the prior year. We needed door-3 slot before the back-to-school window.

Skincare Brand: Holt Renfrew Editor-First Launch

We launched the brand to 6 beauty editors before any shopper saw it on counter. Holt's luxury beauty hall is editorially driven. The editor sees it first, the shopper hears about it second, then walks to the counter.

Premium Denim Brand: Nordstrom Anniversary Sale Bet

The Anniversary Sale is the only retail event that matters in US premium fashion. Year One was the entry. Year Two Anniversary Sale was the goal. And earning that placement requires Year One sell-through proof at the right floor doors.

Outdoor Living Brand: Canadian Tire's May Long Weekend

Canadian Tire's outdoor category lives or dies on May long weekend. The 11-month engagement was timed backward from that window. Every operational milestone keyed to the eight days that drive a disproportionate share of category annual revenue.

Smart Lighting Brand: The Lowe's For Pros Conversion

Smart lighting velocity at home-improvement retail is driven by contractors, not DIY shoppers. The launch strategy targeted the electrical-trade buyer at Lowe's For Pros before the consumer marketing turned on.

Allergy Care Brand: Walgreens Launch on the Spring Allergy Calendar

Allergy season hits the calendar twice. Spring tree-pollen in March, fall ragweed in August. The brand needed Walgreens placement before March, with pharmacist training in place to drive recommendation through the four-week peak window.

Specialty Sauces Brand: Kroger Year-One List, Year-Two Depth, Year-Three Line Extension

Kroger's nine banners share a common Cincinnati HQ approval, but each banner runs its own shelf math. Year One was about getting on shelf at scale. Year Two was earning the depth. Year Three was the line extension.

Plant-Based Beverage Brand: Sobeys Atlantic Before National

Empire Company's category buyers in Stellarton don't bet national on Year One. Atlantic Canada was the proof-region. 12 stores into 358 over 11 months, with the velocity data that earned the cross-region pitch.

Frozen Meal Brand: Sam's Club and the 12-Count Question

The category buys 12-counts. The brand had 6-counts. The first six months of the engagement were the pack rebuild before a single Sam's Club buyer meeting happened.

Household Essentials Brand: RCSS as the Wedge Into Loblaw Mass Formats

Real Canadian Superstore was the right entry point into Loblaw. Not Loblaws proper, not No Frills. The category-management bet there determined where the brand went in years two and three.

Premium Personal Care Brand: Walmart Canada Modular Win After Two Declines

Walmart Canada's premium personal care buyer declined the brand twice before the third meeting landed. Fourteen months from kickoff to modular reset. This is the work between meetings two and three.

Miniso: Canadian Product Launch Influencer Campaign Across Macro and Micro Creator Tiers

Multi-tier creator program for a Miniso Canadian product launch, blending macro reach with high-engagement micro-creator depth to recruit Gen-Z foot traffic into newly opened Canadian stores.

US Beauty Brand: Paris, Milan, Berlin European Boutique Network

European boutique network for a US beauty brand across Paris Marais, Milan Brera, and Berlin Mitte. Sequenced around per-country VAT registration, EUIPO trademark protection, and three structurally different commercial-leasing markets.

Canadian Outdoor Brand: UK Pilot Store Network as the Read Before Chain Rollout

UK pilot store network for a Canadian outdoor brand across London Marylebone, Bath, Edinburgh, and Cotswolds. Structured as a read on UK outdoor-shopper behavior before committing to a chain rollout the brand had already capital-allocated.

American Casual Dining Brand: China Expansion Across Shanghai, Beijing, Shenzhen With JV-Partner Architecture

China expansion for an American casual dining brand across Shanghai, Beijing, and Shenzhen. Structured around a mandatory JV-partner relationship, menu localization that preserved brand identity while honoring regional palate, and a supply chain that could not import US ingredients freely.

Asian Cafe Concept: US Pacific Northwest Franchise Build-Out Across Seattle and Portland

US Pacific Northwest franchise build-out for an Asian cafe concept. FDD registration, franchisee recruitment across Seattle and Portland operating territories, and a multi-unit development agreement structured to control growth pace.

European Housewares Brand: US B2B Showroom Network Across NYC and Chicago Trade Markets

B2B showroom network for a European housewares brand across the New York Design Center and Chicago Merchandise Mart. A trade-channel architecture rather than a retail one, sequenced to High Point Market and NY NOW buyer cycles.

Canadian Apparel Brand: 5-Flagship US Retail Build-Out Across Four Markets

Five-flagship US retail build-out for a Canadian apparel brand across NYC, LA, Chicago, Miami, and Austin. Sequenced around lease-execution timing, TN-visa transfers for opening teams, and four-state sales-tax nexus registration.

US Lifestyle Brand: Toronto Flagship Plus 4-Satellite Canadian Hub-and-Spoke Build-Out

Hub-and-spoke Canadian retail build for a US lifestyle brand. Toronto flagship anchoring four mall satellites at Yorkdale, Sherway Gardens, Vaughan Mills, and Carrefour Laval, with the Quebec satellite operating under Bill 101 bilingual signage compliance.

European Luxury Brand: Toronto, Montreal, Vancouver 6-Boutique Multi-City Rollout

Six-boutique Canadian rollout for a European luxury brand across Toronto Yorkville, Bloor Street, Montreal Ogilvy adjacency, Sherbrooke Ouest, Vancouver Alberni, and South Granville. Sequenced around luxury-tier site curation and senior-talent recruitment from competing maisons.

CPG Brand: Integrated Digital Launch Campaign With MMM-Validated Channel Mix

Integrated digital launch campaign for a CPG brand across programmatic, social, and retail media. Channel mix validated through Marketing Mix Modeling rather than last-click attribution to credit the slow-build channels properly.

Canadian Wellness Brand: UK Retail Outbound Expansion Across Boots and Holland & Barrett

Outbound UK retail expansion for a Canadian wellness brand, sequenced around MHRA classification review, Boots head-office buyer cycles, and post-Brexit customs paperwork for inbound shipments from a Toronto manufacturing base.

Outerwear Brand: SportChek Specialty Sports Launch With Pre-Season Sell-Through Discipline

SportChek Canadian specialty sports launch for an insulated outerwear brand, built around the weekly pre-season sell-through cadence that determines reorder commitments in this temperature-sensitive category.

Beauty Brand: Hudson's Bay Beauty Hall and the Counter-Real-Estate Fight

Hudson's Bay's beauty floor is a real-estate fight. Counter placement is determined as much by beauty-advisor traffic patterns and GWP-window politics as by Year One sell-through. We launched the brand into that environment.

DTC Personal Care Brand: Amazon US Marketplace Search-Rank Flywheel

Amazon US marketplace expansion for a DTC personal care brand, building the paid-to-organic search-rank flywheel that converts a Shopify-only revenue base into a defensible Amazon category position.

Premium Pet Food Brand: Pet Valu Franchisee Adoption Through Store-Tier Strategy

Pet Valu Canadian specialty pet launch for a premium pet food brand, navigating the franchisee adoption mechanic that determines whether listed SKUs actually appear on shelf in this owner-operator chain.

Premium Snack Brand: Couche-Tard Quebec-First Wedge to National Convenience

Couche-Tard Quebec home-market wedge for a premium snack brand, using regional sell-through proof to earn the national rollout that direct-pitch attempts had not unlocked.

European Housewares Brand: Home Depot Canada Chain-Wide Launch With CSA Compliance Path

Home Depot Canada chain-wide launch for a European housewares brand, sequenced around the CSA/UL recertification path that determines whether a European spec product can legally ship into Canadian retail.

Wellness Supplement Brand: Shoppers Drug Mart Pharmacist HealthWatch Endorsement Launch

Shoppers Drug Mart national launch for a wellness supplement brand, anchored on Pharmacist HealthWatch endorsement mechanics that converted recommendation into shelf velocity.

European Outdoor Brand: MEC Member Co-op Listing With Sustainability Verification

Canadian specialty outdoor entry for a European outdoor equipment brand, anchored on MEC member-co-op listing process with Bluesign and Fair Wear Foundation substantiation as the gating credibility requirements.

Artisan's Haven: Multi-Store Retail Build Across Canada and the United States

Multi-store retail build for Artisan's Haven across Canadian and US markets. Brand identity development, supplier curation across 200+ independent artisans, and phased store openings sequenced to seasonal inventory cycles.

Cirque du Soleil: Creative Brand Partnership Across Tour Campaign

Creative brand partnership with Cirque du Soleil on tour campaign creative. Translating Cirque's signature artistic identity into market-specific campaign assets across multiple touring productions and international markets.

Verde Natural: North American Market Entry With Compliance Strategy

Comprehensive North American market entry for Verde Natural across regulated channels. Brand architecture, multi-jurisdictional licensing navigation, channel strategy, and operational scaffolding for a category where the regulatory framework defines what the brand can be.

EuroMach: Global Buyer Sourcing and Canadian Industrial Market Entry Through Trade-Show Cycle

Global buyer sourcing and Canadian industrial market entry for EuroMach across the CMTS, IMTS, and Hannover Messe trade-show cycle. Distributor recruitment, technical-sales enablement, and the long-cycle relationship architecture industrial buyers require.

Audi Mexico: First Production Launch Event in Baja California With Cross-Border Press Fleet Logistics

First production launch event for Audi Mexico in Baja California. Cross-border press fleet logistics, multi-day driving program, and bilingual press-day execution against Mexican automotive press standards.

Korean Premium Audio Brand (NDA)

Korean Premium Audio Brand: Best Buy and Target Multi-Channel US Retail Launch

Multi-channel US retail launch for a Korean premium audio brand across Best Buy and Target, sequenced across two structurally different channel motions. Best Buy's spec-driven Magnolia-adjacent positioning and Target's lifestyle-driven mass-premium positioning.

Vuse: Experiential Pop-Up Activation Inside Health Canada Adult-Only Compliance Framework

Experiential pop-up activation for Vuse in downtown Vancouver, executed inside Health Canada's adult-only and plain-packaging compliance framework for vaping products. A category where the regulatory architecture defines what the activation can be.

Nespresso: Costco Canada Retail Operations Expansion Across Roadshow and Capsule Attach

Costco Canada retail operations expansion for Nespresso, anchored on Roadshow demo program execution and the machine-to-capsule attach mechanic that defines the Nespresso category economics inside warehouse-club retail.

Piknic Electronik and Igloofest: Dual-Season Brand Reinvention Across Summer and Winter Identities

Brand reinvention for Piknic Electronik (summer) and Igloofest (winter). Two Montreal electronic-music festivals operated by the same organization, requiring distinct seasonal identities that read as different festivals while sharing operating DNA.

Porsche Cayenne: Product Launch in Baja California Across Dealer Principals and Press

Porsche Cayenne product launch in Baja California. Multi-day off-road driving program for dealer principals and automotive press, executed across desert and coastal terrain to showcase the vehicle's technical envelope inside Porsche's brand standards.

European Premium Coffee Brand (NDA)

European Premium Coffee Brand: Costco Canada and Specialty Retail Entry With Bulk-Pack Architecture

Costco Canada and specialty retail entry for a European premium coffee brand. Bulk-pack architecture for warehouse-club, specialty-retail positioning that differentiated against in-club Costco velocity, and the supplier compliance pathway that gates Costco's category review.

Japanese Premium Kitchenware Brand (NDA)

Japanese Premium Kitchenware Brand: Williams Sonoma and Crate & Barrel Specialty Retail Launch

US specialty retail launch for a Japanese premium kitchenware brand across Williams Sonoma and Crate & Barrel. Channel-specific assortment, heritage-story documentation, and the parallel-channel sequencing that protects brand position when both retailers carry related SKUs.