Premium Outdoor Brand: Visual Identity System Refresh
Visual identity system refresh for a premium outdoor brand including new logo, sub-brand architecture, and 14-touchpoint rollout.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Premium outdoor brand needed full visual identity refresh and brand architecture to support premium-tier product expansion.
Execution
MOART led brand workshops, designed new identity system, mapped 14 brand touchpoints, and built sub-brand architecture across 3 product lines.
Project Results
Identity rolled out across 14 touchpoints with 27-point premium perception lift in tracking.
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
