Premium Outdoor Brand: Visual Identity System Refresh Across Retail and Digital Surfaces
Visual identity refresh for a premium outdoor brand. Wordmark, color system, type, and photographic direction rebuilt for digital-first surfaces, with 1,247 brand assets reproduced across retail, packaging, and partner-portal contexts.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
A brand-identity refresh is not a logo project; it is an asset-production project disguised as a logo project. The visible deliverable is the new mark, but the operational reality is that every retail planogram, every packaging SKU, every partner co-op portal, and every digital surface needs an updated asset within the rollout window or the brand reads inconsistent for the duration of the transition. The strategic problem was sequencing 1,247 individual asset reproductions across retail, packaging, and partner contexts without leaving any single surface stranded between old and new identity for more than 30 days.
Execution
MOART built the wordmark, type system, color palette, and photographic direction with explicit digital-first specs (the previous identity was print-led and weak on small-format digital surfaces), produced 1,247 brand assets across retail planogram, packaging artwork, partner co-op portals, and digital surface contexts, sequenced rollout in 3 waves to keep each surface's transition window under 30 days, and built a partner-portal asset library that eliminated the recurring co-op-asset-request load on the brand's internal team.
Project Results
1,247 brand assets reproduced across retail, packaging, and partner-portal surfaces, 3-wave rollout completed in 9 months, every surface transitioned within the 30-day per-surface window, and the partner-portal asset library reducing brand-team co-op asset-request load by an estimated 70% in the post-rollout quarter.
Conclusion
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