Premium Denim Brand: Nordstrom US Department Floor Launch
Nordstrom US department-floor launch for a premium denim brand with fixture build, BA training, and Nordstrom-exclusive capsule collection.
Growth in Conversions
Premium denim brand needed Nordstrom national floor launch with fixture build, sales associate training, and a Nordstrom-exclusive capsule to earn premium floor placement.
Content Optimization
MOART executed fixture build to Nordstrom merchandising standards, trained 8 floor BAs, and designed a Nordstrom-exclusive capsule collection of 12 SKUs.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Premium denim brand needed Nordstrom national floor launch with fixture build, sales associate training, and a Nordstrom-exclusive capsule to earn premium floor placement.
Execution
MOART executed fixture build to Nordstrom merchandising standards, trained 8 floor BAs, and designed a Nordstrom-exclusive capsule collection of 12 SKUs.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
