Canadian Apparel Brand: 5-Flagship US Retail Build-Out

US market entry build-out for a Canadian apparel brand including 5 flagship stores in NYC, LA, Miami, Chicago, and Austin with cross-border employer setup and US retail operations.

Growth in Conversions

Canadian apparel brand opening US retail presence needed end-to-end build-out across 5 major-market flagships including cross-border employer setup, state-level retail compliance, and US retail operations infrastructure.

Content Optimization

MOART managed lease negotiations in 5 markets, set up US employer of record, navigated 4-state retail compliance, executed staggered build-out across 18 months, hired 95 retail staff, and stood up US retail operations infrastructure.

Organic Traffic

1682%

Dramatic Increase

Project Overview

Canadian apparel brand opening US retail presence needed end-to-end build-out across 5 major-market flagships including cross-border employer setup, state-level retail compliance, and US retail operations infrastructure.

Execution

MOART managed lease negotiations in 5 markets, set up US employer of record, navigated 4-state retail compliance, executed staggered build-out across 18 months, hired 95 retail staff, and stood up US retail operations infrastructure.

Project Results

5 flagships opened with full US compliance set-up across 4 states and 95 staff hired.

Conclusion

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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.