Skincare Brand: Holt Renfrew Luxury Department Launch
Holt Renfrew luxury department launch for a skincare brand with counter staffing, fixture build, and beauty editor PR program.
Growth in Conversions
Premium skincare brand needed Holt Renfrew Canadian luxury department launch with counter staffing, fixture build, and editorial PR support to earn beauty floor placement.
Content Optimization
MOART secured counter placement across 9 stores, hired and trained 14 beauty advisors, and ran a 6-editor PR partnership program with sampling kits.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Premium skincare brand needed Holt Renfrew Canadian luxury department launch with counter staffing, fixture build, and editorial PR support to earn beauty floor placement.
Execution
MOART secured counter placement across 9 stores, hired and trained 14 beauty advisors, and ran a 6-editor PR partnership program with sampling kits.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
