Specialty Snack Brand: Sustainable Packaging Conversion
Sustainable packaging conversion for a specialty snack brand across 6 SKUs with shelf-impact redesign and recyclable materials.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Specialty snack brand needed conversion to recyclable packaging without sacrificing shelf impact or unit economics.
Execution
MOART sourced recyclable materials, redesigned 6 SKUs with sustainability-led visual system, and ran a launch awareness program.
Project Results
90% recyclable composition with 19-point brand affinity lift post-launch.
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
