DTC Personal Care Brand: Amazon US Marketplace Expansion
Amazon US marketplace expansion for a DTC personal care brand with listings optimization, FBA infrastructure, and PPC campaign management.
Growth in Conversions
DTC brand needed to extend from owned site to Amazon marketplace without cannibalizing direct sales or losing brand control.
Content Optimization
MOART built listings architecture, set up FBA infrastructure, ran PPC keyword optimization, and put MAP and 3P-seller controls in place.
Organic Traffic
1682%
Dramatic Increase
Project Overview
DTC brand needed to extend from owned site to Amazon marketplace without cannibalizing direct sales or losing brand control.
Execution
MOART built listings architecture, set up FBA infrastructure, ran PPC keyword optimization, and put MAP and 3P-seller controls in place.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
