Premium Cat Litter Brand: Petco US Specialty Pet Launch
Petco US specialty pet launch for a premium cat litter brand with planogram integration, vet recommendation program, and Vital Care subscription enrollment.
Growth in Conversions
Premium cat litter brand needed Petco US placement plus integration with Vital Care subscription to drive recurring purchase.
Content Optimization
MOART negotiated 2-format placement (regular and ultra), enrolled the brand in Petco Vital Care auto-ship program, and ran a vet-recommendation tour.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Premium cat litter brand needed Petco US placement plus integration with Vital Care subscription to drive recurring purchase.
Execution
MOART negotiated 2-format placement (regular and ultra), enrolled the brand in Petco Vital Care auto-ship program, and ran a vet-recommendation tour.
Project Results
Conclusion
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