Functional Pet Treats Brand: PetSmart North America Specialty Launch
PetSmart North American specialty launch for a functional pet treats brand with Treats Banner program enrollment and activation calendar.
Growth in Conversions
Functional pet treats brand needed PetSmart placement plus integration with their seasonal treat banner program to earn end-cap features.
Content Optimization
MOART negotiated 5-SKU placement across functional categories (dental, joint, calm), enrolled in PetSmart Treats Banner program, and ran 6 activation weekends.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Functional pet treats brand needed PetSmart placement plus integration with their seasonal treat banner program to earn end-cap features.
Execution
MOART negotiated 5-SKU placement across functional categories (dental, joint, calm), enrolled in PetSmart Treats Banner program, and ran 6 activation weekends.
Project Results
Conclusion
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