Outerwear Brand: SportChek Specialty Sports Channel Launch
SportChek national specialty sports channel launch for an outerwear brand with floor-set merchandising and seasonal assortment planning.
Growth in Conversions
Outerwear brand entering Canadian specialty sports retail needed multi-category placement and seasonal sell-through proof to earn permanent slot.
Content Optimization
MOART negotiated 6-category placement, executed 2 seasonal floor-set drops, and ran a regional rep training program for in-store conversion.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Outerwear brand entering Canadian specialty sports retail needed multi-category placement and seasonal sell-through proof to earn permanent slot.
Execution
MOART negotiated 6-category placement, executed 2 seasonal floor-set drops, and ran a regional rep training program for in-store conversion.
Project Results
Conclusion
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