Beauty Brand: Hudson's Bay Department Store National Launch
Hudson's Bay national beauty floor launch with counter staffing, fixture build, and education program for an emerging beauty brand.
Growth in Conversions
Emerging beauty brand needed full department-store launch including fixture build, beauty advisor hiring and training, and gift-with-purchase activation windows.
Content Optimization
MOART handled fixture procurement, BA hiring and a 4-week training program, and 3 activation windows aligned to Hudson's Bay's promotional calendar.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Emerging beauty brand needed full department-store launch including fixture build, beauty advisor hiring and training, and gift-with-purchase activation windows.
Execution
MOART handled fixture procurement, BA hiring and a 4-week training program, and 3 activation windows aligned to Hudson's Bay's promotional calendar.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
