Spirits Brand: Festival Activation Program
Festival activation program for a spirits brand at 12 North American festivals with sampling and creator content amplification.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Spirits brand needed Gen-Z festival presence to drive trial and brand affinity during summer season.
Execution
MOART activated branded experiences at 12 North American festivals with sampling, photo activations, and content-creator partnerships.
Project Results
1.2M brand interactions across 12 festivals with 38-point trial intent lift.
Conclusion
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