Artisan's Haven: Multi-Store Retail Build Across Canada and the United States
Multi-store retail build for Artisan's Haven across Canadian and US markets. Brand identity development, supplier curation across 200+ independent artisans, and phased store openings sequenced to seasonal inventory cycles.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
An artisan-craft retail concept faces a different operating problem than a single-brand store: every SKU comes from an independent maker with its own production cadence, capacity ceiling, and shipping logic. Building five stores across two countries means managing 200+ supplier relationships against a unified merchandising calendar while keeping each store's assortment locally curated enough to feel discovered rather than templated. The strategic problem was building an operating backbone strong enough to coordinate hundreds of independent makers across two countries while preserving the store-level discovery experience that defines this concept.
Execution
MOART built the brand identity and store-design system, curated the artisan supplier roster across 200+ independent makers with a tiering structure (anchor makers carried chain-wide, regional makers carried locally), opened three Canadian stores on a Toronto-first sequence, then opened two US stores in cross-border markets where the artisan story would resonate with shoppers already familiar with the concept, and built the back-end inventory system that lets store managers reorder from individual makers without bottlenecking head office.
Project Results
5 stores opened across 2 countries within 16 months, 200+ artisan suppliers actively producing for the chain, store-level reorder system live across all locations, and each store's local-maker assortment representing 30 to 45 percent of total SKUs by store.
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
