Home Goods Brand: Wayfair US Marketplace Expansion
Wayfair US marketplace expansion for a home goods brand with listings optimization, dropship enrollment, and Wayfair sponsored campaign management.
Growth in Conversions
Home goods brand needed Wayfair marketplace presence with dropship infrastructure to expand category breadth without inventory build.
Content Optimization
MOART set up Wayfair dropship integration, listed 240 SKUs across 6 categories, optimized imagery and copy, and ran 12 sponsored campaigns.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Home goods brand needed Wayfair marketplace presence with dropship infrastructure to expand category breadth without inventory build.
Execution
MOART set up Wayfair dropship integration, listed 240 SKUs across 6 categories, optimized imagery and copy, and ran 12 sponsored campaigns.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
