Beverage Brand: Music Festival Title Sponsorship

Music festival title sponsorship for a beverage brand across 4 major festivals with branded fan experiences and creator content distribution.

Growth in Conversions

Content Optimization

Organic Traffic

1682%

Dramatic Increase

Project Overview

Beverage brand needed Gen-Z relevance through music festival title sponsorship with branded experiences and content amplification.

Execution

MOART negotiated title sponsorship across 4 North American festivals, designed branded fan experiences, and managed creator content distribution.

Project Results

2M festival attendees reached with 33-point trial lift among target demographic.

Conclusion

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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.