Allergy Care Brand: Walgreens US National Drug Channel Launch
Walgreens US national drug channel launch for an allergy care brand with pharmacist education program, planogram negotiation, and seasonal feature execution.
Growth in Conversions
Allergy care brand entering Walgreens US needed national planogram placement plus pharmacist education to drive recommendation during allergy season.
Content Optimization
MOART negotiated 3-SKU placement across Walgreens national footprint, ran a pharmacist education tour with sampling kits, and executed seasonal feature windows.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Allergy care brand entering Walgreens US needed national planogram placement plus pharmacist education to drive recommendation during allergy season.
Execution
MOART negotiated 3-SKU placement across Walgreens national footprint, ran a pharmacist education tour with sampling kits, and executed seasonal feature windows.
Project Results
Conclusion
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