Wellness Supplement Brand: Shoppers Drug Mart National Launch
National rollout at Shoppers Drug Mart with planogram integration and pharmacist education program for a Canadian wellness supplement brand.
Growth in Conversions
Wellness brand needed full Shoppers chain placement plus pharmacist-led recommendation support inside an already-crowded supplement set.
Content Optimization
MOART managed buyer submission, planogram negotiation across 4 slot positions, and a national pharmacist education tour with sampling kits.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Wellness brand needed full Shoppers chain placement plus pharmacist-led recommendation support inside an already-crowded supplement set.
Execution
MOART managed buyer submission, planogram negotiation across 4 slot positions, and a national pharmacist education tour with sampling kits.
Project Results
98% set-completion rate across 1,300 stores within 11 months across 4 facings.
