Wellness Supplement Brand: Shoppers Drug Mart National Launch

National rollout at Shoppers Drug Mart with planogram integration and pharmacist education program for a Canadian wellness supplement brand.

Growth in Conversions

Wellness brand needed full Shoppers chain placement plus pharmacist-led recommendation support inside an already-crowded supplement set.

Content Optimization

MOART managed buyer submission, planogram negotiation across 4 slot positions, and a national pharmacist education tour with sampling kits.

Organic Traffic

1682%

Dramatic Increase

Project Overview

Wellness brand needed full Shoppers chain placement plus pharmacist-led recommendation support inside an already-crowded supplement set.

Execution

MOART managed buyer submission, planogram negotiation across 4 slot positions, and a national pharmacist education tour with sampling kits.

Project Results

98% set-completion rate across 1,300 stores within 11 months across 4 facings.

Conclusion

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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.