Household Essentials Brand: Real Canadian Superstore Mass Channel Launch
Real Canadian Superstore mass-channel launch for a household essentials brand with cross-banner Loblaw assortment alignment and demo program.
Growth in Conversions
Household essentials brand needed Real Canadian Superstore launch with cross-banner alignment to Loblaw's wider portfolio.
Content Optimization
MOART negotiated 12-SKU assortment with Loblaw mass-format buyers, coordinated cross-banner planogram, and executed a 6-week demo program.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Household essentials brand needed Real Canadian Superstore launch with cross-banner alignment to Loblaw's wider portfolio.
Execution
MOART negotiated 12-SKU assortment with Loblaw mass-format buyers, coordinated cross-banner planogram, and executed a 6-week demo program.
Project Results
Conclusion
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