Verde Natural: Comprehensive North American Market Entry
Verde Natural engaged MOART to lead its complete North American market entry, building a local operations team from scratch, establishing retailer relationships, and managing day-to-day execution while the founder team focused on product.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Verde Natural, a natural consumer products brand with strong domestic recognition, needed to enter the North American market with no US or Canada team, no existing retailer relationships, and no in-market operational infrastructure. The brand required a partner who could operate as an integrated extension of the team, handling the operational layer end to end rather than serving as a strategic advisor.
Execution
MOART operated as Verde Natural's North American extension. The engagement covered local team recruitment and onboarding, regulatory compliance for natural product categories, retailer relationship development across natural and specialty channels, packaging adaptation for the North American market, and daily operational management of the launch program. The integrated operator model allowed the founder team to focus on product development while MOART executed every layer of the market entry.
Project Results
Year One North American revenue of $8 million across natural and specialty channels. Fully staffed local operations team built from scratch. Verde Natural founder Carlos Silva cited the engagement as instrumental in bringing the brand to the North American market and credited MOART's comprehensive approach for enabling the team to focus on its products.
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
