Healthy Snack Brand: Circle K Convenience Channel Launch
Circle K North American convenience channel launch for a healthy snack brand with grab-and-go pack architecture and impulse-zone placement.
Growth in Conversions
Healthy snack brand needed Circle K grab-and-go placement with multiple pack formats to fit impulse zone, register-end, and shelf SKUs.
Content Optimization
MOART designed 3 pack formats (single, multi-pack, register-end), negotiated impulse-zone placement, and executed regional rep training program.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Healthy snack brand needed Circle K grab-and-go placement with multiple pack formats to fit impulse zone, register-end, and shelf SKUs.
Execution
MOART designed 3 pack formats (single, multi-pack, register-end), negotiated impulse-zone placement, and executed regional rep training program.
Project Results
Conclusion
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