Outdoor Living Brand: Canadian Tire National Home Launch
Canadian Tire national launch for an outdoor living brand with seasonal float planning, Triangle Rewards integration, and Sport Chek crossover SKU.
Growth in Conversions
Outdoor living brand needed Canadian Tire national distribution with seasonal float planning aligned to spring/summer outdoor peaks plus Triangle Rewards integration.
Content Optimization
MOART planned 2 seasonal floats with Canadian Tire merchandising, designed Triangle Rewards integration for repeat purchase, and added a Sport Chek crossover SKU for sister-banner reach.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Outdoor living brand needed Canadian Tire national distribution with seasonal float planning aligned to spring/summer outdoor peaks plus Triangle Rewards integration.
Execution
MOART planned 2 seasonal floats with Canadian Tire merchandising, designed Triangle Rewards integration for repeat purchase, and added a Sport Chek crossover SKU for sister-banner reach.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
