Plant-Based Beverage Brand: Sobeys Atlantic Grocery Launch
Sobeys Atlantic regional grocery launch for a plant-based beverage brand with category-captain submission and regional demo program.
Growth in Conversions
Plant-based beverage brand needed Sobeys Atlantic regional listing as proof-of-concept for national expansion.
Content Optimization
MOART submitted category-captain materials, executed 3 regional demo waves across Halifax, Moncton, and St. John's metros, and built Sobeys vendor portal integration.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Plant-based beverage brand needed Sobeys Atlantic regional listing as proof-of-concept for national expansion.
Execution
MOART submitted category-captain materials, executed 3 regional demo waves across Halifax, Moncton, and St. John's metros, and built Sobeys vendor portal integration.
Project Results
5 SKUs live across 380 Sobeys Atlantic stores in 8 months with 3 successful demo waves.
