Plant-Based Beverage Brand: Sobeys Atlantic Grocery Launch

Sobeys Atlantic regional grocery launch for a plant-based beverage brand with category-captain submission and regional demo program.

Growth in Conversions

Plant-based beverage brand needed Sobeys Atlantic regional listing as proof-of-concept for national expansion.

Content Optimization

MOART submitted category-captain materials, executed 3 regional demo waves across Halifax, Moncton, and St. John's metros, and built Sobeys vendor portal integration.

Organic Traffic

1682%

Dramatic Increase

Project Overview

Plant-based beverage brand needed Sobeys Atlantic regional listing as proof-of-concept for national expansion.

Execution

MOART submitted category-captain materials, executed 3 regional demo waves across Halifax, Moncton, and St. John's metros, and built Sobeys vendor portal integration.

Project Results

5 SKUs live across 380 Sobeys Atlantic stores in 8 months with 3 successful demo waves.

Conclusion

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