CPG Brand: Integrated Digital Launch Campaign
Integrated digital launch campaign for a CPG brand across paid social, programmatic, and influencer with retail-trigger attribution.
Growth in Conversions
CPG brand launching new product needed integrated digital campaign that connected awareness to in-store sell-through with measurable attribution.
Content Optimization
MOART ran a 4-channel digital mix across paid social, programmatic display, influencer, and retail media with creator selection across 18 partners and store-trigger attribution tracking.
Organic Traffic
1682%
Dramatic Increase
Project Overview
CPG brand launching new product needed integrated digital campaign that connected awareness to in-store sell-through with measurable attribution.
Execution
MOART ran a 4-channel digital mix across paid social, programmatic display, influencer, and retail media with creator selection across 18 partners and store-trigger attribution tracking.
Project Results
Conclusion
Let’s get in touch
Ready to start working
together with us?
Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
