Smart Lighting Brand: Lowe's Canada Home Improvement Launch

Lowe's Canada chain-wide launch for a smart lighting brand with planogram integration, in-store digital display, and Pro Channel program enrollment.

Growth in Conversions

Smart lighting brand needed Lowe's Canada chain-wide placement plus enrollment in the Pro Channel program to reach contractor and trade buyers.

Content Optimization

MOART negotiated 14-SKU placement, designed in-store digital display fixtures, and enrolled the brand in Lowe's Pro Channel program with rep training.

Organic Traffic

1682%

Dramatic Increase

Project Overview

Smart lighting brand needed Lowe's Canada chain-wide placement plus enrollment in the Pro Channel program to reach contractor and trade buyers.

Execution

MOART negotiated 14-SKU placement, designed in-store digital display fixtures, and enrolled the brand in Lowe's Pro Channel program with rep training.

Project Results

14 SKUs live across all 70 Lowe's Canada stores with Pro Channel program active in 10 months.

Conclusion

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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.