Specialty Sauces Brand: Kroger US National Grocery Launch
Kroger US national grocery launch for a specialty sauces brand with multi-banner assortment alignment across the Kroger family of banners.
Growth in Conversions
Specialty sauces brand needed Kroger-wide listing across all 9 Kroger family banners with banner-level assortment alignment.
Content Optimization
MOART secured Kroger HQ approval, then executed 9 banner-level negotiations to harmonize assortment across the chain with category-management submission.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Specialty sauces brand needed Kroger-wide listing across all 9 Kroger family banners with banner-level assortment alignment.
Execution
MOART secured Kroger HQ approval, then executed 9 banner-level negotiations to harmonize assortment across the chain with category-management submission.
Project Results
Conclusion
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