Premium Personal Care Brand: Walmart Canada National Listing

Walmart Canada national listing for a premium personal care brand with planogram negotiation, supply-chain integration, and seasonal feature execution.

Growth in Conversions

Premium personal care brand needed national Walmart Canada listing across an entire 410-store footprint with full vendor onboarding and seasonal feature placement.

Content Optimization

MOART led category buyer presentations, integrated supply chain to Walmart's vendor portal, and secured 4 feature cycles across spring and fall reset windows.

Organic Traffic

1682%

Dramatic Increase

Project Overview

Premium personal care brand needed national Walmart Canada listing across an entire 410-store footprint with full vendor onboarding and seasonal feature placement.

Execution

MOART led category buyer presentations, integrated supply chain to Walmart's vendor portal, and secured 4 feature cycles across spring and fall reset windows.

Project Results

410 stores activated with 8 SKUs across 4 feature cycles in 10 months.

Conclusion

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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.