Frozen Meal Brand: Sam's Club US Wholesale Channel Launch
Sam's Club US wholesale channel launch for a frozen meal brand with bulk-pack architecture, food-safety compliance, and demo program execution.
Growth in Conversions
Frozen meal brand entering Sam's Club US needed wholesale-format pack architecture, FDA food safety compliance, and demo program to drive trial.
Content Optimization
MOART designed a 12-count bulk pack format, navigated Sam's Club supplier onboarding, and ran an 8-weekend demo program at peak traffic clubs.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Frozen meal brand entering Sam's Club US needed wholesale-format pack architecture, FDA food safety compliance, and demo program to drive trial.
Execution
MOART designed a 12-count bulk pack format, navigated Sam's Club supplier onboarding, and ran an 8-weekend demo program at peak traffic clubs.
Project Results
Conclusion
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