Asian Cafe Concept: US Pacific Northwest Franchise Build-Out
US franchise build-out for an Asian cafe concept including 12-store rollout across the Pacific Northwest, franchisee selection, and operations playbook development.
Growth in Conversions
Asian cafe concept expanding to the US needed franchise infrastructure including franchisee selection, training, build-out standardization, and operations playbook across 12 Pacific Northwest stores.
Content Optimization
MOART vetted and onboarded 9 franchisees, standardized build-out specifications across 12 locations, developed a 150-page operations playbook, and ran franchisee training including in-store operations and food safety certification.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Asian cafe concept expanding to the US needed franchise infrastructure including franchisee selection, training, build-out standardization, and operations playbook across 12 Pacific Northwest stores.
Execution
MOART vetted and onboarded 9 franchisees, standardized build-out specifications across 12 locations, developed a 150-page operations playbook, and ran franchisee training including in-store operations and food safety certification.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
