Athletic Brand: Eliud Kipchoge Broadcast Campaign
Flagship broadcast campaign for an athletic brand anchored by Eliud Kipchoge with a 60-second hero spot and multi-market media plan.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Athletic brand needed flagship broadcast TVC anchored by a world-class endorser to drive launch-quarter awareness and category leadership.
Execution
MOART led creative development, partnered with Eliud Kipchoge for talent, produced a 60-second hero plus 30 and 15-second cutdowns, and managed multi-market media planning.
Project Results
480M broadcast impressions delivered with 23-point lift in aided brand recall.
Conclusion
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