How Balmain Turned a 14-Piece Exclusive Into a Neiman Marcus Clienteling Event
Balmain used exclusive Balmain Beach Club capsule with immersive Neiman Marcus retail-tainment to reach 10 Neiman Marcus stores + online + remote selling. Neiman Marcus paired the exclusive collection with immersive retail experiences across ten stores, using the launch as a clienteling and event platform rather than a conventional rack placement.
Growth in Conversions
Neiman Marcus
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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