How Blitz Champz Used Barnes & Noble Exclusivity to Turn Football Into a Family Game
Blitz Champz NFL Edition used barnes & Noble exclusive specialty-game placement to reach Barnes & Noble retail / BN.com exclusive availability. Barnes & Noble lists the NFL Edition as only available through Barnes & Noble, giving the game a specialty-bookstore discovery channel.
Growth in Conversions
Barnes & Noble
Content Optimization
P2
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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