How Branch Basics Turned a 600-Store Target Launch Into Nationwide Expansion
Branch Basics used target-exclusive physical retail launch followed by nationwide expansion to reach 600+ Target stores at launch; expanded nationwide after the first year. Branch Basics reported nearly 2 million Concentrate bottles sold before retail; after launch it reported breakout Target growth, a nationwide expansion, +235% DTC year-over-year growth and dishwasher-tablet repeat above 60%.
Growth in Conversions
Target
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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