How Brother Entered Michaels' Knit & Sew Reset
Brother used knit & Sew category expansion to reach Michaels Knit & Sew Shop / expanded sewing-machine offering. Michaels added Brother as part of its major Knit & Sew expansion while bringing fabric to hundreds of stores.
Growth in Conversions
Michaels
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
