Canadian Outdoor Brand: UK Pilot Store Network
UK pilot store network launch for a Canadian outdoor brand across 3 locations including post-Brexit import compliance, UK employer set-up, and seasonal staffing model.
Growth in Conversions
Canadian outdoor brand testing UK retail viability needed a pilot store network with post-Brexit import compliance, UK employer infrastructure, and a seasonal staffing model for outdoor specialty retail.
Content Optimization
MOART selected 3 pilot locations in London, Edinburgh, and Manchester, established a UK employer of record, navigated 4 customs and product compliance streams post-Brexit, and built a seasonal staffing model supporting peak outdoor season.
Organic Traffic
1682%
Dramatic Increase
Project Overview
Canadian outdoor brand testing UK retail viability needed a pilot store network with post-Brexit import compliance, UK employer infrastructure, and a seasonal staffing model for outdoor specialty retail.
Execution
MOART selected 3 pilot locations in London, Edinburgh, and Manchester, established a UK employer of record, navigated 4 customs and product compliance streams post-Brexit, and built a seasonal staffing model supporting peak outdoor season.
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
