How Cannuka Became Ulta Beauty’s First CBD Skincare Brand
Cannuka used first CBD skincare brand carried by Ulta Beauty to reach Ulta Beauty stores broadly, with state-level exclusions reported at launch. Cannuka was reported as the first CBD skincare brand sold by Ulta, giving the category a prestige/mass-beauty validation point beyond wellness specialty.
Growth in Conversions
Ulta Beauty
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
Let’s get in touch
Ready to start working
together with us?
Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
