How Charlotte's Web Cleared a 827-Store Walmart Path for CBD Topicals
Charlotte's Web used mainstream mass-retail debut of a new CBD-isolate topical collection at Walmart to reach 827 Walmart stores across 5 states. The launch placed Charlotte’s Web CBD topicals in 827 Walmart stores across five states, a major mainstream-retail milestone in a category still constrained by state and product-format rules.
Growth in Conversions
Walmart
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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