How Christian Louboutin Used Retailer Exclusivity to Make Neiman Marcus the Destination
Christian Louboutin used exclusive A La Piscine collection launch for Neiman Marcus customers to reach Neiman Marcus stores + online. The collection launched exclusively for Neiman Marcus customers with a physical event and chainwide/digital availability, making retailer exclusivity the central commercial mechanism.
Growth in Conversions
Neiman Marcus
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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