Consumer Tech Brand: Product Launch Earned Media Program
Earned media program for a consumer tech brand product launch with embargoed reviews, tier-1 features, and launch-day press event.
Growth in Conversions
Content Optimization
Organic Traffic
1682%
Dramatic Increase
Project Overview
Consumer tech brand launching new flagship needed coordinated PR campaign with tier-1 review coverage and broad earned reach.
Execution
MOART managed embargoed review program with 280 placements, coordinated 6 tier-1 publication reviews, and ran a launch-day press event.
Project Results
4.8B earned impressions with 280 placements and 6 tier-1 review features.
Conclusion
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