How Curaleaf CBD Reached 800 CVS Doors in a Category With No Margin for Compliance Error
Curaleaf CBD used early mainstream pharmacy CBD topical rollout to reach 800 CVS stores across 8 states. Contemporaneous retailer coverage identified Curaleaf CBD products in roughly 800 CVS stores across eight states during the first mainstream-pharmacy CBD expansion.
Growth in Conversions
CVS Pharmacy
Content Optimization
P2
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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