How Draper James Turned Lifestyle Equity Into an Exclusive Petco Collection
Draper James used exclusive Petco pet collection launch to reach Petco locations nationwide + Petco.com. Petco used an exclusive lifestyle collaboration to add fashion and gifting newness to a functional pet assortment.
Growth in Conversions
Petco
Content Optimization
P2
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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