How ecobee Moved From Selected SKUs to a Full-Line Best Buy Canada Presence
ecobee used entire current ecobee product line moved into every Best Buy Canada retail location to reach Every Best Buy Canada retail location + online. The move marked the first time ecobee’s entire current product line was available in-store across Best Buy Canada, shifting the relationship from selective SKUs to portfolio-level presence.
Growth in Conversions
Best Buy Canada
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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Marketing, creative, and product knowledge functions continue to be of primary importance to our organization as we strive to meet the increasing demands and challenges of the Industry.
