European Housewares Brand: US Showroom Network Rollout
US showroom network rollout for a European housewares brand across 8 design-district markets including build-out, design-trade outreach, and showroom team hiring.
Growth in Conversions
European housewares brand selling into US design trade needed network of branded showrooms in design-district markets to support specifier and architect channel.
Content Optimization
MOART selected 8 design-district locations across Manhattan, LA, Chicago, Miami, Boston, San Francisco, Atlanta, and Dallas; managed build-out aligned to brand standards; hired 24 design-trade specialists; and built a design-firm outreach program.
Organic Traffic
1682%
Dramatic Increase
Project Overview
European housewares brand selling into US design trade needed network of branded showrooms in design-district markets to support specifier and architect channel.
Execution
MOART selected 8 design-district locations across Manhattan, LA, Chicago, Miami, Boston, San Francisco, Atlanta, and Dallas; managed build-out aligned to brand standards; hired 24 design-trade specialists; and built a design-firm outreach program.
Project Results
Conclusion
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