How Gütermann Won the Repeat-Purchase Position Inside Michaels' Sewing Reset
Gütermann used knit & Sew assortment expansion to reach Michaels stores + online sewing assortment. Michaels included Gütermann threads in the chain's expanded sewing destination, adding a high-repeat consumable alongside machines and fabric.
Growth in Conversions
Michaels
Content Optimization
P2
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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