How Grove Co. Used Target to Turn a DTC Cleaning Platform Into Thousands of Retail Doors

Grove Co. used first physical-retail launch at Target followed by multi-retailer door expansion to reach All Target stores; 1,900+ doors initially, with company reporting 4,000 retail doors by year-end 2022 and further expansion later. Grove’s filings describe Target as its first physical retail launch, expansion to all Target stores, approximately 4,000 retail doors by year-end 2022 and further retail growth thereafter.