How HANYUL Used 300+ Sephora Doors for Its First U.S. In-Person Launch
HANYUL used exclusive U.S. specialty-beauty launch and first official in-person U.S. experience to reach 300+ Sephora stores at launch, with more doors planned through 2025 + Sephora.com. Amorepacific launched HANYUL exclusively in 300+ Sephora stores, giving the long-established Korean skincare brand its first official U.S. in-person retail experience.
Growth in Conversions
Sephora U.S.
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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