How LEGO Expanded the Office Depot Trip Into Holiday Gifting
LEGO used new brand addition to holiday retail assortment to reach Office Depot/OfficeMax stores + online. Office Depot announced LEGO as a new in-store brand line, expanding the office/school trip into gifting and family occasions.
Growth in Conversions
Office Depot / OfficeMax
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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