How LOEWE Used Exclusivity and Installation to Deepen Neiman Marcus Prestige
LOEWE used exclusive LOEWE collection and installations tied to the Neiman Marcus Awards to reach Select Neiman Marcus stores + digital/clienteling channels. The program used a major retailer award platform to convert brand prestige into exclusive product, installation and high-touch client engagement.
Growth in Conversions
Neiman Marcus
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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