How Lord Jones Won Sephora CBD Distribution—and Why Distribution Alone Wasn’t Enough
Lord Jones used early CBD prestige-beauty rollout into Sephora stores to reach 171 Sephora stores initially; later reports cited expansion to 282 stores. The Sephora rollout expanded beyond the initial store set, but Lord Jones later ceased U.S. operations—making this a useful case in why distribution is not the same as durable category economics.
Growth in Conversions
Sephora
Content Optimization
P1
Organic Traffic
1682%
Dramatic Increase
Project Overview
Execution
Project Results
Conclusion
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