How McLovin’s Framed a Nationwide Petco Launch Around a $6M Company Sales Projection

McLovin's Pet used nationwide Petco retail launch to reach Petco stores nationwide. The company publicly projected approximately $6 million in annual sales from the Petco rollout. That figure is a company projection, not a realized result, and is treated as such in this dossier.

Growth in Conversions

Petco

Content Optimization

P2

Organic Traffic

1682%

Dramatic Increase

Project Overview

Execution

Project Results

Conclusion

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